At Kara Reese Photography, we believe in celebrating the women who shape our community, uplift others, and inspire through their dedication and passion. As part of our “Power of Her” series, we had the pleasure of photographing and interviewing Jennifer Hipkiss, the founder of FiduciaOne, a financial services firm based in Pewaukee, WI. Jennifer is redefining financial planning by prioritizing personalized service and holistic money strategies over the impersonal, quota-driven approach often found in the industry.
Meet Jennifer Hipkiss: A Visionary in Financial Guidance
Jennifer Hipkiss is more than a financial planner—she’s a dedicated wife, mother, and nature enthusiast with a deep commitment to helping others achieve financial security. She founded FiduciaOne in 2019 with a mission to create a financial firm that she would personally want to work with—one that values service over sales and integrates tax preparation, financial planning, and estate strategies under one transparent pricing model.
“I wanted to build a firm that truly serves people, not just a factory pushing out products. Money should be a tool that helps us live fulfilling lives, not just a number to chase,” Jennifer explains.
What Sets FiduciaOne Apart?
FiduciaOne offers a comprehensive suite of financial services, including:
- Tax Preparation & Strategy – Proactive planning to maximize financial efficiency.
- Life Event Financial Guidance – Support through career changes, retirement, divorce, or loss.
- Insurance Planning – Helping clients protect their financial future with life and annuity solutions.
- Estate Planning – Ensuring financial legacies are structured to align with personal goals.
Jennifer’s approach is distinctly personal. She specializes in helping professional women and small business owners navigate financial decisions with clarity and confidence. “My goal is to ensure that every dollar my clients earn is positioned to provide them with security, success, and a life filled with meaningful experiences.”
Overcoming Challenges & Embracing Triumphs
Starting FiduciaOne just before the COVID-19 pandemic was no easy feat, but Jennifer credits the experience with sharpening her business acumen and resilience. “Navigating a business during such uncertain times forced me to adapt and grow quickly, and ultimately, it strengthened my ability to serve my clients more effectively.”
Now, as FiduciaOne marks its fifth year in business, Jennifer looks back on the journey with pride. “The biggest achievement isn’t just making it to five years—it’s seeing the impact I’ve had on my clients’ lives and knowing that I’m helping them make sound financial choices.”
A Commitment to Community & Collaboration
Jennifer is a strong advocate for local business collaboration, emphasizing the importance of keeping wealth circulating within the community. She actively networks with other professionals to provide referrals and resources to her clients, ensuring they receive well-rounded support in all aspects of their financial journey.
Her dedication to mentorship and community involvement is evident in her past volunteer work with Junior Achievement and the Scouting organization, and her current participation in local women’s business groups. “I believe in building a strong support network among female entrepreneurs—we lift each other up and grow together.”
Words of Wisdom for Aspiring Female Entrepreneurs
When asked what advice she would give to women looking to start their own businesses, Jennifer emphasizes the importance of community: “Surround yourself with other small business owners who can provide insight, support, and encouragement. Business isn’t just about making money—it’s about building relationships that help everyone succeed.”
She also shares a powerful mantra that guides her through challenges: Time, patience, and perseverance is all I need to succeed.
Looking Ahead: The Future of FiduciaOne
In the next five years, Jennifer hopes to expand FiduciaOne by bringing on new advisors whom she can mentor. Her long-term vision includes transitioning her firm into an employee-owned business, ensuring that the success of FiduciaOne is shared with the team members who help build it.
“I want to create a legacy of financial professionals who truly care about the people they serve and who bring fresh perspectives to the field. By mentoring new advisors, I can help shape the future of financial planning into one that prioritizes empathy, understanding, and true client-first service.”
Powerful Women Supporting Each Other
It was an absolute pleasure photographing Jennifer as part of our “Power of Her” series. She embodies the strength, vision, and compassion that define successful women in business, and we’re thrilled to share her story.
To learn more about Jennifer and FiduciaOne, visit fiduciaone.com or follow her on social media:
For more inspiring stories of local female entrepreneurs and to book a professional headshot session of your own, visit Kara Reese Photography. Together, we celebrate the power, resilience, and success of women in business!
